Experience a calm, stress-free wedding day with a photographer and filmmaker who feels more like a friend than just another vendor.
Your Wedding, Your Story, Your Memories.
Your wedding day will be one of the fastest, most emotional days of your life. My goal is simple: to help you slow down, enjoy every moment, and capture your story in a way that feels natural, genuine, and true to you.
I'm not just here to take beautiful photos or create cinematic films. I'm here to help keep your day relaxed, guide you when you need it, and document the big moments along with all the little ones you may have missed.
As a local owner-operated business based in Penetanguishene, I work directly with every couple from our first conversation right through to the final gallery and films. When you book Passion It Pictures and Film, you'll always know exactly who's by your side on one of the most important days of your life.
✔ Complimentary engagement session included with Photography and Hybrid collections.
Wedding collections start at $2,000 to $6,000 (HST included).
Planning something unique? I'd be happy to create a custom package tailored to your wedding day.
+6
YEARS OF EXPERIENCE
Not just a photographer & videographer.
A storyteller.
Your wedding day is one of the most emotionally charged, fleeting, and irreplaceable days of your life. I don't just show up with a camera, I show up as someone who genuinely cares about you, your relationship, and the story you're writing together.
I've been married myself. I know the nerves, the joy, the tears, and the laughter. That lived experience is what I bring to every single wedding. a calm presence, a warm heart, and a cinematic eye.
40+
5★
Weddings
Average Rating
∞
6+
Years of Experience
Memories Created
What Clients are Saying About Us
Hi, I’m Michael Lacroix
Hi, I'm Michael, the owner of Passion It Pictures and Film, proudly based in the small town of Penetanguishene, Ontario. I'm 31, married to my amazing wife, and I know firsthand just how quickly life's biggest moments can pass by.
My photography journey started back in 2014 as a creative hobby. Before long, friends and family began asking me to capture their special moments, and what started as a passion quickly grew into a business. Everything changed when my cousin asked me to film her wedding. Seeing how powerful it was to preserve not just the memories, but the emotions, laughter, and little moments in between, made me fall in love with wedding filmmaking.
Today, my goal is about so much more than taking beautiful photos or creating cinematic films. I want to help you feel comfortable, enjoy every moment of your day, and capture your story as naturally as it unfolds. Whether it's your wedding, your business, or another milestone worth celebrating, I'm here to create memories you'll be able to relive for years to come.
When you book with Passion It Pictures and Film, you're working directly with me from our first conversation right through to the final delivery. As a local owner-operated business, I genuinely care about every couple and every story I have the privilege of documenting.
FEATURED FILM
Tessa & Andrew
Heritage View Barn - Ontario
Andrew & Tessa – Heritage View Barn Wedding
A breathtaking day filled with love, laughter, and the rustic charm of Heritage View Barn. From the emotional vows to the golden-hour portraits and an unforgettable sparkler exit, we captured every moment with cinematic detail. Watch their story unfold and imagine how we can bring your own wedding day to life.
OUR SERVICES
Weddings & Enlopments
Weddings are at the heart of what I do, capturing every meaningful moment with tailored photography and videography packages. From intimate gatherings to grand celebrations, I offer flexible options to suit any wedding style. You can choose highlight films or documentary-style edits, plus extras to make sure each detail of your day is preserved just the way you want.
Couples & Family Sessions
Celebrating personal milestones is something I love to capture, whether it’s an engagement, anniversary, or a special family moment. My sessions focus on genuine connection, offering photography for couples, families, or individuals looking to capture meaningful portraits. Together, we’ll create photos that feel relaxed and truly personal to you.
Corporate & Business Content
Bring your brand to life with professional business and social media content. I specialize in creating brand videos that showcase the unique qualities of your business, helping you connect with clients and build a stronger social presence. Whether it’s a promotional video or a steady flow of engaging social media content, I’m here to help tell your story.
Client Testimonials
-
![A bride and groom kissing at their wedding.]()
We used Michael at Passion It Pictures & Film to video our wedding and the video came out beautifully! He took drone footage at the venue and then close up shots with us. It turned out way better than we could have imagined. He did a trailer and then a longer highlight video reel and we are in love with them both! He was super easy and friendly to work with and the price was very reasonable. He did such great a great job, he got great shots, & I love that we can watch the videos over and over again! Would highly recommend Michael as this is something we will cherish forever!
Chantel & Donovan
-
![Midland Brooklea Golf & Country Club Wedding Photographer]()
Michael did an amazing job with our wedding video, it literally looked like a movie!! He was so easy to work with and you can tell he cares about what he does. If I have any advice for anyone it would be to splurge and get a wedding video, you will not regret it at all and it’s something you’ll have for the rest of your life. Nothing can replace this video, Michael absolutely killed it!!
Brittney & Trevor
-
![wedding photographer groom and bride]()
Passion It Pictures and Film and our go-to for all our photography needs. We have worked with Micheal a few times now for various shoots!! The quality and care that goes into the production and editing is amazing. We highly recommend and can’t wait for them to photograph our wedding as we know and trust it will be amazing! Thank you Passion It Pictures and Film!!!
Miranda & Brendan
-
![Northbrooks Farm Weddings Wedding Videographer]()
We hired Michael to capture our wedding day last minute and we could not have made a better decision. The day flew by (like everyone says!) and being able to relive the day was so special and we were so happy we changed our minds. We have gotten so many compliments and he really let his artistic side shine. If you are on the fence about getting a videographer I would consider choosing Michael to capture your day, you will not regret it.
Amélie & Jeff
-
![A bride and groom share a close, joyful moment under a wedding veil outdoors, smiling with their foreheads touching.]()
We had Michael reach out to us when I posted that our videographer had canceled very last minute to our wedding and we could not be happier to have had him capture our big day! He was a pleasure to work with, very friendly, easy to get along with, great communication before and after to meet our needs and his videography skills are amazing- capturing the best moments. We are thrilled to have this beautiful wedding video for years to come!! Thanks Michael & Passion It Pictures & Film :)
Brooke & Sean
-
![A bride and groom share an intimate moment, touching foreheads and holding each other's faces outdoors at sunset.]()
We had the pleasure of working with Michael on our wedding day. His communication prior to the big day was excellent and he was very accommodating to our requests. He was amazing to work with and his calm, patient and friendly demeanor is something I won’t forget. He even took the time to give us little words of wedding wisdom along the way, which I thought was incredibly sweet. The video he made for us will be something we cherish forever. It was more than we ever expected it to be! He did such an exceptional job with fitting everything together perfectly. He captured the most important parts of our day as well as some candid moments and made a very special video for us. Having Michael capture our big day was one of the best decisions we made! Thank you Passion it Pictures & Film!!
Allison & Dennis
-
![A newlywed couple sharing a kiss during their wedding reception, with guests in the background applauding under a decorated tent at night.]()
We had Michael as our videographer for our wedding in October 2022. He was super friendly, flexible, and confident in everything he did. My partner and I wanted a more organic and casual style video, we had mentioned that to Michael from the beginning and he did absolutley that. He worked around our hectic schedule and was able to go with the flow. Michael, thank you for capturing snippets of our day and making it into a beautiful story that we will cherish forever. You were a pleasure to work with and we are grateful to have had you as our videographer for our special day!
Jessica & Zach
Let’s work together
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!