Privacy Policy
Passion It Pictures & Film
Last Updated: November 12, 2026
Passion It Pictures & Film, operated by Michael Lacroix in Penetanguishene, Ontario, Canada, respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, submit an inquiry, book our photography or videography services, make a payment, communicate with us or access our online galleries.
Our business handles personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable, and other applicable privacy requirements.
1. Information We Collect
Depending on how you interact with our business, we may collect the following information:
Personal and Contact Information
First and last names.
Email addresses.
Telephone and mobile numbers.
Mailing and billing addresses.
Names and contact information of wedding partners or authorized representatives.
Wedding and Event Information
Wedding and event dates.
Ceremony and reception locations.
Wedding timelines and schedules.
Guest counts.
Photography and videography preferences.
Personal requests, notes and special instructions.
Information submitted through website inquiry forms.
Booking and Financial Information
Signed contracts and agreements.
Package selections and service details.
Invoices and payment records.
Retainer and balance payment information.
Transaction confirmations.
We do not intentionally store complete credit card numbers or security codes. Electronic payments are handled through the applicable financial institution or third-party payment processor.
Photographs and Video Content
We collect, create and store photographs, video footage, audio recordings and other digital content as part of providing our services. This may include images and recordings of clients, wedding parties, family members, guests and other individuals attending an event.
Website and Technical Information
When you visit our website, certain information may be collected automatically, including:
IP addresses.
Browser type and version.
Device type and operating system.
Pages visited and time spent on our website.
Referring websites.
General location information derived from IP addresses.
Website interactions and browsing activity.
Cookies and similar tracking technologies.
2. How We Collect Information
We may collect information when you:
Submit an inquiry or contact form.
Contact us by email, telephone, text message or social media.
Request information about our services.
Sign a contract or book our services.
Make a payment.
Access or interact with a Pixieset gallery.
Participate in consultations or planning discussions.
Visit or interact with our website.
Interact with our advertisements or social media accounts.
We may also receive information from individuals involved in your booking, such as your wedding partner, planner or authorized representative.
3. How We Use Your Information
We use collected information for legitimate business and service-related purposes, including:
Providing Photography and Videography Services
Responding to inquiries.
Preparing quotes, proposals and contracts.
Planning and coordinating wedding coverage.
Communicating about event details.
Providing photography and videography services.
Editing and delivering completed photographs and videos.
Providing access to online galleries.
Business Administration
Preparing invoices and processing payments.
Managing contracts and bookings.
Maintaining financial records.
Meeting accounting, tax and legal obligations.
Communication
Sending booking confirmations and reminders.
Providing updates about your event.
Responding to questions.
Sending gallery delivery notifications.
Following up regarding completed services.
Website Improvement and Advertising
Understanding website traffic and visitor behaviour.
Measuring advertising performance.
Evaluating marketing campaigns.
Improving our website and services.
Understanding how visitors discover our business.
Marketing and Promotion
Sending promotional communications where legally permitted.
Sharing business updates and announcements.
Showcasing selected photography and videography work, subject to applicable permissions and agreements.
4. Cookies, Website Tracking and Advertising Technologies
Our website may use cookies, pixels, analytics tools and similar tracking technologies to improve website functionality, understand visitor behaviour and measure advertising performance.
Depending on the services enabled, these technologies may include:
Google Analytics.
Google Ads conversion tracking.
Meta Pixel.
Facebook and Instagram advertising technologies.
Squarespace website analytics.
Essential website cookies.
Third-party embedded content and tracking technologies.
These technologies may collect information such as IP addresses, device information, browsing activity, pages visited, advertisement interactions and website conversions.
This information may be used to understand whether visitors have interacted with our advertisements, visited our website, viewed particular services or submitted an inquiry.
Some technologies are operated directly by third-party companies and may collect information independently under their own privacy policies.
Where required, we will provide appropriate consent mechanisms for non-essential cookies and tracking technologies.
You may manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
5. Third-Party Platforms and Service Providers
To operate Passion It Pictures & Film, we rely on independent third-party services and platforms.
These may include, but are not limited to:
Squarespace
Our website is hosted through Squarespace. Information submitted through our website, including inquiry forms and website interactions, may be processed or stored through Squarespace.
Pixieset
We use Pixieset for online photography galleries, client delivery and related services.
Information processed through Pixieset may include:
Client names and email addresses.
Gallery access information.
Photographs and videos.
Download activity.
Image selections and favourites.
Store orders and purchase information, where applicable.
We may use Google services, including Google Analytics, Google Ads and other Google business services, for website analytics, advertising, communication and business operations.
Meta, Facebook and Instagram
We use Meta-owned services, including Facebook and Instagram, for social media communication, advertising, audience measurement and business promotion.
Meta tracking technologies, including Meta Pixel where enabled, may collect website interaction information and advertising engagement data.
Interac e-Transfer and Financial Institutions
We may accept payments through Interac e-Transfer. Transactions are handled through the applicable financial institutions and their banking systems.
We do not control the independent processing, security systems or information-handling practices of financial institutions.
Email and Communication Services
We may use third-party email and communication platforms to send inquiries, contracts, invoices, booking confirmations, gallery notifications and other business communications.
These providers may process personal information as necessary to deliver their services.
Each third-party provider operates independently under its own privacy policies, terms and security practices. We encourage you to review their policies to understand how they collect, use, store and disclose information.
We do not sell, rent or trade your personal contact information.
6. Photography, Videography and Portfolio Usage
During weddings, events and photography sessions, we may capture photographs, videos and audio recordings of clients, guests, family members and other individuals.
Selected content may be used for:
Our business portfolio.
Our website.
Social media accounts.
Advertising and promotional materials.
Photography and videography showcases.
We respect our clients' privacy and recognize that not everyone wishes to have their photographs or videos shared publicly.
The use of identifiable client images for promotional purposes will be handled in accordance with applicable permissions, agreements and privacy requirements.
If you have concerns about the use of your photographs or videos, please contact us.
Photographs and recordings may include other individuals, including children. Requests involving identifiable images of third parties may require additional consideration and appropriate permissions.
7. Sharing of Personal Information
We may share personal information when reasonably necessary to operate our business, provide our services, fulfill your requests or meet legal obligations.
Information may be shared with:
Website hosting and technology providers.
Pixieset and online gallery providers.
Payment processors and financial institutions.
Email and communication providers.
Analytics and advertising providers.
Accountants, legal professionals and professional advisors.
Government agencies or authorities when legally required.
We only share information for purposes reasonably connected to our business operations and services, subject to applicable privacy requirements.
We do not sell personal information to third parties.
8. Third-Party Services, Security and Limitations of Responsibility
Passion It Pictures & Film relies on independent third-party platforms to operate its website, manage bookings, process payments, deliver photographs and videos, communicate with clients and provide advertising and analytics services.
These platforms include Squarespace, Google, Pixieset, Meta, Facebook, Instagram, Interac e-Transfer and other associated service providers.
These companies are independently operated and are not owned, controlled or managed by Passion It Pictures & Film.
Third-Party Security and Technical Issues
While we take reasonable steps to select reputable service providers and protect information within our control, we cannot guarantee the security, availability or uninterrupted operation of external platforms.
We are not responsible for independent third-party actions, failures, security incidents, data breaches, unauthorized access, service outages, technical interruptions, data loss, changes to platform policies or other events arising from systems and infrastructure outside our reasonable control, except where responsibility cannot legally be excluded or limited.
Third-Party Privacy Practices
When you interact with third-party services through our website, advertisements, online galleries, payment services or social media accounts, your information may be collected, processed or stored directly by those providers.
These providers operate under their own privacy policies and terms of service.
We do not control how these independent providers collect, use, retain or disclose information for their own purposes.
Limitation of Responsibility
To the fullest extent permitted by applicable law, Passion It Pictures & Film shall not be responsible for losses, damages, unauthorized disclosures, interruptions or other consequences arising solely from the independent actions or failures of third-party service providers, external platforms, internet service providers or systems outside our reasonable control.
Nothing in this Privacy Policy excludes or limits any legal responsibility or obligation that cannot legally be excluded or limited, including applicable privacy, consumer protection and contractual obligations.
We remain committed to taking reasonable steps to safeguard personal information under our control and to addressing privacy concerns in accordance with applicable law.
9. Electronic Payments and Payment Processing
Passion It Pictures & Film accepts payments through various methods, which may include:
Interac e-Transfer.
Visa credit cards.
Debit cards.
Credit and debit card payments processed through Pixieset.
Other payment methods made available through our invoicing or online gallery services.
When clients make payments through Pixieset, their payment information is processed through the applicable third-party payment processing providers integrated with Pixieset.
We do not intentionally collect or store complete credit card numbers, card security codes or sensitive banking credentials.
Payment providers may collect and process billing information, transaction details, payment information and other necessary data to authorize and complete payments, prevent fraud and maintain transaction records.
All electronic payments are subject to the applicable payment provider's terms, privacy policies and security practices.
Passion It Pictures & Film does not control the independent banking networks, payment infrastructure or security systems operated by financial institutions and payment processors.
Payment confirmations, transaction records and related booking information may be retained for accounting, tax, contractual and legal purposes.
10. Storage, Retention and Security
We take reasonable administrative, technical and physical measures to protect personal information against unauthorized access, disclosure, alteration, loss or misuse.
These measures may include:
Password-protected accounts.
Restricted access to business systems.
Secure third-party service providers.
Appropriate data storage and backup practices.
Reasonable precautions when handling client information.
Personal information and digital content may be stored electronically through our business systems and third-party platforms.
We retain information only for as long as reasonably necessary to provide our services, maintain business records, fulfill contractual obligations, resolve disputes and comply with applicable laws.
Different types of information may have different retention periods.
Contracts, invoices and payment records may be retained for applicable accounting and tax requirements. Photographs and videos may be retained for delivery, backup, archival and business purposes.
When information is no longer required, we will take reasonable steps to securely delete, destroy or anonymize it, subject to legal obligations and technical limitations.
Although we take reasonable precautions, no electronic storage system or internet transmission can be guaranteed to be completely secure.
11. International Data Storage and Processing
Some third-party providers we use may store or process information outside Ontario or Canada.
As a result, your information may be subject to the laws of the jurisdiction where it is stored or processed, including foreign government access where permitted by law.
We take reasonable steps to use reputable service providers and protect personal information when it is processed or stored outside Canada.
12. Your Privacy Rights
Subject to applicable laws and certain legal exceptions, you may have the right to:
Request access to personal information we hold about you.
Request corrections to inaccurate or incomplete information.
Ask questions about how your information is collected or used.
Withdraw consent to certain uses of your information, subject to legal or contractual restrictions.
Request deletion of personal information where legally appropriate.
Opt out of marketing communications.
Certain information may need to be retained to fulfill contractual, legal, accounting or tax obligations.
We may need to verify your identity before responding to certain privacy requests.
To make a privacy-related request, please contact us using the contact information below.
13. Email Communications and Marketing
We may contact you by email, telephone or text message regarding inquiries, bookings, contracts, invoices, payments, wedding planning and gallery delivery.
We may also send promotional messages, business updates and announcements where appropriate consent has been obtained or another legally permitted basis applies.
You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the email or by contacting us directly.
Unsubscribing from marketing communications does not prevent us from sending important transactional or service-related messages connected to an existing booking or agreement.
We handle commercial electronic messages in accordance with Canada's applicable anti-spam legislation (CASL).
14. Children's Privacy
Our photography and videography services may involve photographing children attending weddings, family sessions and other events.
We recognize the importance of protecting children's privacy.
We do not knowingly collect personal information directly from children through our website for marketing purposes.
Where appropriate, parents or legal guardians should provide consent for the collection, use or sharing of identifiable photographs and videos of their children.
If you have concerns about photographs or personal information involving a child, please contact us.
15. External Links and Social Media
Our website and online galleries may contain links to external websites, social media platforms and third-party services.
We are not responsible for the privacy practices, content or security of external websites or services.
Your interactions with Facebook, Instagram, Google, Pixieset and other external services are governed by their respective privacy policies and terms of service.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, third-party services or applicable privacy legislation.
Any updates will be published on this page with a revised last updated date.
We encourage visitors and clients to review this policy periodically.
17. Contact Information and Privacy Inquiries
If you have questions about this Privacy Policy, wish to request access to your personal information or have a privacy-related concern, please contact:
Passion It Pictures & Film
Owner and Privacy Contact: Michael Lacroix
Location: Penetanguishene, Ontario, Canada
Email: Info@passionitpicturesandfilm.com
Website: https://www.passionitpicturesandfilm.com
We will make reasonable efforts to respond to privacy-related inquiries and address concerns in a timely manner.
Thank you for trusting Passion It Pictures & Film with your memories and personal information.